Sales & Marketing Director

4 days left

CW12 3AQ, Congleton
Competitive salary plus bonus, car allowance and private medical insurance
01 Feb 2021
01 Mar 2021
Contract Type
Full Time

About ALPS 

For over 20 years, ALPS (Auto Legal Protection Services Ltd) has become a leading provider of the best add-on insurance products and claims services. 

Based in Congleton, Cheshire. ALPS works with a large established customer base right across the UK. 

ALPS in-house developers create excellent IT systems and portals. The in-house legal practice provides a bespoke and personal claim service to its customers and their clients. 

ALPS have received the Investors in People Silver award and are now working towards the platinum award - in line with its mission to build a great company with great people, by doing the right thing. 

About the Applicant 

As the successful applicant you will need to embrace and enhance the ALPS mission. And you also must match the company values, which are: 

Happy, friendly and helpful
Always strive to be better
Can do attitude 
Cares about what they do 

You will need to be strategic thinker as the Sales & Marketing Director plays in an integral role in shaping the company vision for both the short and the longer term.

You must have hands on sales management experience and a track record in leading and managing a team to provide growth. 

The role is split into 3 key areas - New business, account management and marketing. Experience in all would be an advantage. 

You must enjoy and thrive on creating long term relationships with internal and external stakeholders. 

The applicant must be able to pass the FCA’s criteria to become a director with controlled functions. 

Responsibilities and Accountabilities

The Sales & Marketing Director is a senior role, reporting to the Managing Director and is an integral member of the Senior Leadership Team. As part of the SLT, you will help form the strategy and vision for the business. 

You will be accountable for the daily management and leadership to the sales and marketing team. That team is currently made up of five people across marketing, new business and account management.

A key accountability is to manage the training needs for both yourself and your team. This includes required industry regulatory training to meet FCA IDD requirements, also ensuring that all your team have training they need to help them in their daily roles and activities.

You will be accountable for working with the team overseeing, shaping, monitoring and executing a successful marketing and PR plan. 

There is also accountability for designing and overseeing processes to generate growth in revenue, profit and cash generation both from existing customers and new, achieving company targets. 

If you are interested in this role, please send a CV and covering letter to If you know somebody who might be interested, please forward them this document. ALPS will endeavour to reply to all applicants. 

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